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Let’s say you are Dorothy and your grand entrance into Munchkin Land made you an instant celebrity. What do you do to convert your 15 minutes of fame into a devoted fan base?  After all, an experience like this is a golden opportunity to maximize exposure and...

Have you ever noticed that your Facebook stream will contain many posts from some pages that you’re following, and yet other Pages that you like - their content never sees the light of day in your Facebook world? Here’s a simple trick to insure you see content from...

If you are like me, the process of hashtag’ing an Instagram post triggers early onset memory loss, and every targeted, researched and clever tag that you've painstakingly researched becomes unavailable to mental recall.  And of course this is happening as you are on...